Singer, Davido signs partnership deal with detergent company

Popular Afrobeat singer, Davido Adeleke is currently the new face of a detergent company, Viva, as he becomes one of their partners.

The singer who recently hit a milestone of 20 million followers on Instagram like no other African act, partners with a brand, Apira Limited, manufacturers of Viva detergent.

Taking to Twitter to announce the deal, Davido wrote;

“Pleased to announce my latest partnership! I want everybody to get familiar with the best detergent in the land by an eco friendly and youth empowering brand ! Everyone go follow and patronize @AspiraLtd! Let’s get them to number 1! #VivaDavido !”

Pleased to announce my latest partnership! I want everybody to get familiar with the best detergent in the land by an eco friendly and youth empowering brand ! Everyone go follow and patronize @AspiraLtd ! Let’s get them to number 1! #VivaDavido ! pic.twitter.com/MVfgor58BD

— Davido (@davido) April 23, 2021