“It costs between 50m – 100m naira to sign a new artiste” — Don Jazzy
In a recent interview, Don Jazzy, a Nigerian music producer, disclosed that he invests a substantial amount of money, ranging from 50m to 100m naira, when signing new artists to his record label within a year.
He explained that before making a decision, he delves deep into understanding the potential artist and ultimately chooses the one he feels a strong connection with.
Once selected, he embarks on the journey of nurturing and developing the individual’s talent while building a dedicated fan base.
Don Jazzy further revealed that despite his eagerness to sign more artists, he faces the challenge of not being able to accommodate everyone in his record label.
Consequently, he struggles with creating a well-organized timetable for the artists he plans to bring onboard.
Additionally, the music executive expressed the difficulty in determining the ideal time to release songs by his signed artists to the public.
The presence of established and popular artists in the country who may be dropping their music simultaneously can impact the performance of his artists’ songs.
Hence, the necessity of having well-planned timetables within his label.
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