BBNaija housemates are waste of money when it comes to brand influence – Marketing expert lists reasons

Brand marketer lists a number of reasons why the housemates of the Big Brother Naija reality show are bad business for brand influencing.

In a question and answer session on Instagram, a marketing expert noted that BBNaija housemates are an unproductive way of influencing ‘clean brands.’

When asked, What do you think about influencers that come out of big brother?

The marketer wrote in response, “I don’t use them, they aren’t brand fit for where I work. Maybe if I change companies to a waist trainer brand, alcohol, condom brand maybe, If you work for a conservative brand or a clean brand, the press they bring, the drama, you have to look at that your brand and see if that’s the kind of publicity you want to be associated with.

Secondly, longevity is the issue with them. They are only relevant till the next big brother, only a handful has found a way to extend their lifespan.

Also, they weren’t originally content creators. They just happened to have followers cos of the platform, don’t expect too much in terms of value in content creating, don’t expect at all.

Personally, I won’t sign such one, even the big ones, It;s just more headache. There are just better ways to spend your money, who knows, my view might change. Then alot don’t know how to reinvent themselves and create other value, in terms of this Anto is the only one I’ve used, cos she’s a great host, so that’s one with value.”