Less than 50 people showed up for Nigerian 2face Idibia’s concert at Kigali Serena Hotel.
The ‘African Queen’ star, came on stage at about 11:30p.m, which was after several hours of dialogue between his management and the organisers of the show. He immediately apologized to the few who made it to the show, promising to deliver “unique” performances.
“Hello Kigali. I know you’re very few bu t we don’t want to talk about whatever happened. I am going to do a unique show for you who managed to come”, he said.
The RnB and afrobeat superstar had been brought in by Belinda Umurerwa, under her events company, Kigali Entertainment Promoters, but what happened on the day left behind many lessons for show organisers.
According to Rwandans, the show which would have been a success failed due to the organizers inability to adequately promote the show.