The Weeknd just chopped off his hair. And he debuted his new look in the coolest. way. ever.

Yesterday, the ‘Can’t Feel My Face’ singer took to his Twitter to share the photo of himself in a new clean cut, lock-less hair.

I come alive in the fall time,” the Canadian star said, unveiling his brand new album, ‘Starboy’. And the combination of this sent social media on a meltdown.

The post has garnered over 70,000 likes and over 60,000 retweets, and fans who had fallen in love with his sculpture-like dreadlocks are unable to wrap their minds around this rebranded pop star.

The outrage brings to mind when Toronto rapper Drake shaved his beard and broke the damn internet; to many of his fans, his remarkable feature, including hair, make up the brand they had fallen in love with. And so, for any artiste to change a certain identity marker is like pulling the rug from under their fans’ feet.

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Hence, the outrage over The Weeknd’s new look.

Check out the new face of the singer:

i come alive in the fall time

A post shared by The Weeknd (@theweeknd) on

And here’s what folks think:

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