Charles Novia Speaks on Tiwa Savage’s Interview

Charles Novia Speaks on Tiwa Savage's Interview

Charles Novia said Tiwa Savage’s interview with Azuka Ogujiuba was tacky and poorly delivered.

The movie producer took to his site to released a statement. Read what he wrote below.

“I watched the video interview of Tiwa Savage. And I have a few thoughts on it.

Seems to me that the basic idea, coming from a PR perspective, was to pull a fast Olivia Pope ish on the scandal which broke a few hours ago. And understandably so. Tiwa Savage is a Brand Ambassador for a few top brands such as MTN, Pepsi and Pampers.

Whatever the negative fallout of this impending and scandalous divorce, it’s going to have some downside a bit on the brands she campaigns for. So a fast ‘tell-my-side-of-the-story mode’ had to be employed and fast too.

I don’ t know if a professional PR person was involved with the packaging but it was tacky. Not professionally done, in my opinion. I’m not harping on what she said, as those things are her personal heart cry and she has a right of reply but I’m more interested in the optics of what has been put out.

First, perhaps in a bid to elicit some linear empathy or something, Tiwa was made to think that looking humble and contrite corresponds with tying a dormitory scarf on her head and looking casual in a T Shirt was a good way to send the message home. I think it only demystified her brand more. This is a video which would be watched for years to come and even more so by her kid. Having tried so hard to be a Beyonce clone in Nigeria (and that’s my perception of her artistic projectionsall these years), she should have known too that Beyonce never plays with her optics in any way. That scarf and sombre look wasn’t the right optics, if you ask me. There are more visually acceptable ways of projecting a diva’s side of the story and her PR team ( if she has any) messed it up there.

I’m asking myself too if the proprietary of having such an interview twenty four hours after the scandal was advisable. For many, it wouldn’t matter but for some, perhaps a little dignified silence would have been advisable. Ma’am, you are supposed to be pop queen. You be ‘ Dorodiva’. A simple press statement that you and your family would love to have your privacy respected at these trying period and bla bla bla would have kept everyone a bit cool till a proper interview surfaces. Recent clamping up lessons from Toke Makinwa would have helped.

And the spilling though! I really have nothing to say on that much. First, every marriage have peculiar challenges. And couples try to work things out till the pressure point either makes the marriage go South or force the brakes for reconciliation.

I have written many times about couples, especially celebrity couples who ‘flash and form’ seemingly pristine lifestyles on social media and I always end my homilies with the caveat that incessant kudos by one or even both partners to each other on social media at the slightest opportunity, are indications of a festering problem in that marriage. It’s the way it is here. The guy can be pummeling the wife every morning and she still would go up on social media to post his picture with words like ‘the only one for me…my lover, my life’. Incredible.

In her interview, Tiwa said she dreaded his birthdays or wedding anniversaries because of “what people would say”. Sad, when a marriage is predicated on keeping up appearances for the public when it should actually be more private for both couples.

Like I said, what she said in the interview is her right of reply. I would sympathise with her beyond the cosmetic sympathies she’s getting from fans, friends and fiends. She wanted a fairy tale life, worked hard to build it but found out that she was kissed by a frog who didn’t turn out to be the Prince she desired. My sympathy would be on the truncation of that dream and really not the nightmare she woke up from. Because she created it with him. And it had its entertainment value for the fans who lapped it all up.

He was still legally married, from reports back then which were either squashed or played down, yet she ignored the alarm bells and still went ahead to marry him “after the traditional introduction”. What was celebrated in far away Dubai was just a reception for the introduction perhaps and not the legal nuptials. I stand to be corrected on this?

It’s the classic case of the gullible girls always falling for the bad guys. And when you ask the question why such girls fall into that trap, they would reply that ‘I thought I could change him. That he would change’. Shiooor! His father could not change him, his mother could not change him but it’s you and your ikebe that will now change him?

The gods are wise!

She has denied the allegations of the trysts she purportedly had with Don Jazzy, Dr Sid and Tuface. Just as well too. Because I’m sure those guys must have had some temporary flaccidity after Tee’s ‘depressed’ rant. Person go just siddon e own and next tin your name go dey for somebody gbanshing list! Na wa o.

And hasn’t this marital incubus taken its toll on her career in the past year? I think it has. In my opinion, this last album of Tiwa is crap. It’s quite a flat album. And it’s being received as such since its release in December. Perhaps the matrimonial shenanigans distracted the focus.

It’s going to be hard work to rebuild her career from here on. Hard work.

But she could just reinvent her career too. She seems like one who came into the scene with a ferocious focus to be on top. And she was arguably the biggest female act on he scene before perhaps a personal yearn for emotional fulfilment veered her off the path. And in trying to make a comeback, it hasn’t been easy. The fans have limited patience and other female rivals have come on the scene.

Somehow, some comic relief seems to have come out of this. And it is perhaps culinary by inference. ‘ Edible Catering’. Talk about choking on one’s swallow! No pun intended.

I do not know how people psycho-analysed that Tee Blizz’s instagram rants were as a result of depression. It seemed like a drunken or spaced-out outcry to me when I read it. And an accompanying recant on twitter later that his account was hacked seemed too like some silly sobriety thereafter. It’s high time these celebrities stop using the hacking excuse to cover up for infantile discretions.

In all of this, I do feel some little sympathy for the couple. But there is a larger lesson to be learnt from all this by them and intending couples too ; stop trying to keep up with The Joneses when in actual fact you have forgotten that you are The Jegedes. Keep the ish real.

Oh….and if Tee Blizz was really hovering around the Lekki Ikoyi bridge as reported, for a suicide swim from which he was saved by Banky and others, then I would advise a whole squad or eagle – eyed friends to surround all bridges in Lagos after this Tiwa’s interview.

She cleaned him out. Finished his ass like he messed up hers the day before.

Depression? Nigger’s likely to see any bathtub as a river after he watches this video.”

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  1. This is not the time for people to start criticising Tiwa the girl needs encouragement and support ,remember no one is perfect.

  2. Charles Novia is always criticising people,I hope he has already removed the speck from his eye

  3. Charles I strongly disagree with you. Were u expecting her to be gorgeously dressed and all facially made up when her marriage just went down the drain? Cmon! Educated people and commentators should show more empathy on emotional issues like this rather than be quick to judge or condemn. After all the razzmatazz of the cameras and screens,every reasonable human being desires at least some form.of privacy and we all have our ups and downs. She admitted it was a mistake from the very onset and for such known mistakes everybody pays a price which she has just started paying so please let her grief and move on with her life. Let the guy go and get a life and not think of depending on his wife for survival. With 3 kids from different women, he doesn’t deserve any pity because it’s only showing he’s been grossly irresponsible.

  4. I wonder how pple reason,a lady is bitter and pouring her heart out and here is someone critizing her,does he its a child play or drama or film show,abeg pray it never happens to u.

  5. Don’t mind Charles novia! Someone is heartbroken u are talking about brand,how I wish I could get in touch with him,I would have given him one word..#noviathenovis#

  6. Putting on a scarf or not won’t change the fact of what she feels as a woman passing thru so much pains, she’s a normal human being just like any other, she has bin trying to protect her marriage even when things start going wrong, but would rly want to hear the other side from balogun cos I can’t draw conclusions one sided, in respective on the write ups on social media from him

  7. U must be selfish for saying this, is it by force to stay in a relationship with no rest of mind?

  8. This is just a part of the story. No one should judge them. Their situation is what people constantly pray against and now its happening to the most loved Tiwa. She is a woman like any other and deserves prayers and support. Is she expected to die in silence just because she wants to save a marriage that is already brain dead? Anyone writing about them should exclude their brands please,it shows enviness and enemity in ones progress. Let others both married and single learn more from this. Before u judge,remove the speck in Ur eyes. As for journalists and bloggers who would want to promote their sites with this mayhem,be careful with the gist unfiltered.

  9. aahh… charles… excuse us… u did nt comment on TJ’S lies against Tiwa… but u are here now saying silly n uncouth things to tiwa… shout up man…

  10. Interesting opinion indeed. She is at home and is free to look the way she wants, so you think Beyoncé is always uptight. No Charles #BeReal

  11. I agree with Charles..that headtie was over the top.. A simple braid of her hair or weave would have been OK… And her response was too quick… Looks staged.. Am not saying she is lying.. But how convenient was it for her to have a miscarriage when they didn’t want the baby? I think both of them are lying.. Trying to make their own side of the story better than the other’s ..but it’s their business sha.. not mine..

  12. @Glory Adogho don’t forget that Tiwa granted the interview a day or two after they find Teebill in bridge so you now expect her to get someone to plate her bc she wanna do interview.For Charles don’t know what he’s saying, we’re talking about marriage you talking about dressing,on a good day no one will want his/her marriage to end in this manner even if you really want to quit,but it’s like loosing a part of you and at that moment you don’t see anything wrong in you. Please everyone let her morn anyhow she wants so she can come out strong. wish you quick recovery dear Tiwa and good luck

  13. Charles novia or whatever u call urself… Oh wait hold on,are you angry I said dat? Come on I don’t mean to be rude but dat isn’t even half of the rubbish I commented… Damn man u are really harsh,must everything be about been a celebrity…dont dey have to be free to express themselves…apart from the money this life sucks, cause I don’t know how a full fleshed human would live different nasty comments on social medias. This is so sad and all a grown up man like you could was to make ur own comments… Like Tiwas friend said, if you don’t have anything good to say den don’t say anything.. You guys never get it, stupid Africa tradition that a woman dies in a stupid marriage cause she is the woman, even the Bible says you can divorce only when ur spouse is infidel… Come on man be reasonable for once and don’t take people emotion as a piece of article. Even if it was staged, what’s ur business, face ur idea so u don’t see worse.i Keep The remaining thoughts to myself.. Damn!