Rihanna has reportedly partnered with Samsung for her upcoming projects. According to New York Post, the singer has just inked a $25 million sponsorship deal with the South Korean electronics giant to support her highly-anticipated album “Anti” and a tour that will follow it.
In return for the money she makes from the deal, which the news outlet reported took seven months in the making, RiRi is expected to help promote Samsung’s Galaxy line of products and allow the company to exclusively use her video content for its Milk Music app.
RiRi is currently signed to Jay-Z’s Roc Nation, which is no stranger to partnering with Samsung. Back in 2013, the company bought 1 million copies of Hov’s “Magna Carta… Holy Grail” album and distributed them for free to fans with Galaxy devices.
Along with Rih’s manager Jay Brown, the rap mogul played important role in closing her deal with Samsung. He was first rumored to be planning to sell his Tidal when he was spotted leaving the Samsung offices earlier this month. However, new report claimed he was there to discuss the Rihanna partnership.
So far, there’s still no official word on when “Anti” will finally come out. However, RiRi’s first full-length effort since 2012’s “Unapologetic” has been scheduled for release before 2015 ends.