Nigerian hitmakers, Wizkid, D’Prince, Timaya and Sean Tizzle have not had their MTN endorsement deals extended.
The Nigeria’s telecom firm, MTN, has explained why they won’t be renewing the contract some of its ambassadors.
In a statement signed by MTN’s General Manager, Consumer Marketing, Richard Iweanoge confirmed that the stars won’t be ambassadors of the telecom this year.
‘Although there is a finite number of brand ambassadors we can have at any point in time, Nigerian artistes can continue to monetise their intellectual works through our distribution channels such as the Caller Tunez and Music Plus platforms,’ the statement states.
The statement reads further: ‘As was originally conceptualised, the ambassador ship will continually evolve to accommodate new talents and cater for diverse segments. This year, we are using a segmented approach and there will be ambassadors for each segment of our market. Using this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN Ambassadorial family.’
In May 2015, stars including Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia, Mama Geeand others all renewed their contracts with MTN.
The list of those who won’t be staying with MTN contains Nigerian pop stars like Wizkid, Sean Tizzleand Timaya.